The multiple platforms of social media can be valuable tools in your job search, and with most businesses using them to find their employees, it's a resource worth looking in to. This article will explore the benefits of using social media and what you can do to broaden your opportunities within these platforms.

Before you start to use social media in your job search, make sure you have optimised your own presence online, you can find out more about this in our article – Enhancing your Online Presence.

The two main platforms you can utilise are Facebook and LinkedIn, the latter being the most valuable as most businesses and recruiters will use LinkedIn to advertise their available roles and to search for candidates. This means it's essential to have an up-to-date and professional profile that states you are searching for a job.

As well as making yourself easily discoverable, LinkedIn is a great tool to search and apply for jobs, via their own search features, companies updates or relevant LinkedIn Groups. By getting involved in your industry's groups you will be able to keep on top of what’s going on in your industry and what jobs are available, and it's also a good place to network and share with like-minded people.

Although Facebook is predominantly used for personal reasons, it is being used more and more by businesses. As well as engaging with a community in the location-based groups, Facebook is a brilliant place to find out more about companies you want to work for. You'll find more contract and temporary roles on Facebook, whereas LinkedIn will generally have higher paid roles.

Keep in mind that when getting involved with social media in your job search, the information you post may be visible to the public and potential employers, so it's a good idea to keep your personal updates private.

Things to consider:

  • Optimise your profiles before you start searching
  • Get involved with groups related to your industry or location
  • Follow relevant companies and individuals
  • Keep your personal updates private